Brand Value

“Hand in hand, each of TIENS citizens is an indispensable part of TIENS brand.”

“Side by side, each of TIENS citizens accounts for the greatness of TIENS brand.”

——Mr.Li Jinyuan, Chairman of Tiens Group

The tri-leaf pattern, like an unfolded world map, is a reflection of TIENS’ strategy of “internationalized” development. Therein, leaves represent the product image featuring “naturalness and health”; the yellow colou

r of the design symbolizes “sunshine” and “wealth” and the green colour gives off natural breath of “green earth”.

Three man-shaped patterns, interconnected with each other hand in hand, run across the leaf-shaped pattern in a natural, smooth and extending manner, displaying the concept that TIENS is human-oriented and global TIENS citizens are closely connected.

The whole pattern implies the growing trend of TIENS brand.

The new design is developed on the basis of original colour and meanwhile inherits the core asset of TIENS brand, namely, “TIENS”. The whole symbol gives a full representation to the brand’s core — “One World One Family”, the core values characterized by “Extraordinary Innovation”, “Paramount Responsibility” and “Ex

cellent Teamwork” as well as the long-term brand strategy with “Harmony, Unity, Prosperity” as its slogan. With the new design as its new starting point, TIENS will embark on a new journey in building an international brand.

In June, 2010, the World Brand Lab (WBL), the world-renowned brand value assessment organization, promulgated the ranking of 2010 “Top 500 Most Valuable Brands of China”. With the brand value of RMB 11.058 billion, Tiens Group was ranked No. 71 of all, No. 1 of health care products and No. 1 of Tianjin.

Member of Direct Selling Association South Africa


Tiens is the only Chinese member in Direct Selling Association (DSA) of South Africa. The core of Tiens Business is the sale of health, healthcare, home and related products by means of Direct Selling.

Direct Selling encompasses Classical Direct Selling, Multi-level marketing (MLM), Network Marketing and Referral Marketing.

Direct Selling is a dynamic, vibrant, rapidly expanding channel of distribution that has proven to be a highly successful and effective method of compensating direct sellers (independent contractors) for the marketing and distribution of products and services directly to customers.

Direct Selling provides important benefits to individuals who desire an opportunity to earn an income and build a business of their own; to consumers who enjoy an alternative to shopping centers, department stores or the like; and to the consumer products market.

It offers an alternative to traditional employment for those who desire a flexible income earning opportunity to supplement their household income, or whose responsibilities or circumstances do not allow for regular part-time or full time employment. In many cases, direct selling opportunities develop into a fulfilling career for those who achieve success and choose to pursue their independent direct selling business on a full time basis.

Direct Selling allows individuals to start an independent direct selling business is typically very low. Usually, a modestly priced sales kit is all that is required for one to get started, and there is little or no required inventory or other cash commitments to begin. This stands in sharp contrast to franchise and other business investment opportunities, which may require substantial expenditures and expose the investor to a significant risk of loss.

It also brings the advantage of benefiting from an existing business strategy. Individuals enjoy all the benefits of being in business for themselves whilst at the same time benefiting from administrative and marketing support, top quality products and on-going product, business and life skills training – all provided by the direct selling company.

Go to Direct Selling Association (DSA) of South Africa